Derived from the word rove, ROV is a brand built for the wandering spirit emphasizing that Every Step Counts. This project features a tech-integrated sock that tracks your journey in real-time via an embedded "ROV button" and a physical counting panel, allowing you to check your progress with a simple glance. The brand identity leans into an adventurous, earthy aesthetic—anchored by a warm tan palette and playful, hand-drawn illustrations that carry across a full line of stationery, custom sock styles, and lifestyle merchandise.